Having your own website is still recommended for the additional credibility, control, and customization a website gives you.
However, if you’re a salesperson for an organization, a real estate agent, an artist, a coach, consultant, or someone who is just starting out, you might be looking for a stragety to get results fast or to test a new market.
Instead of investing time, energy, money into building a website for that untried new business idea of yours, maybe you want to see if anyone’s interested in your new idea.
Here are a few strategies to try to gain an audience and a following:
Don’t want to wait for results? Advertise
Before you advertise ask: what is your goal?
When you run ads on Facebook and Instagram, you are given a choice of marketing objectives. (Instagram ads are purchased through a Facebook ads account)
Do you want more sales?
Do you want to build an email list?
I suggest you use social media to generate leads.